15 Years of Spotify; Deezer in Globoplay Deal; Soundstripe Making Noise; Dolby Atmos Music Having Creative Uptake

As Spotify turns 15 this month, we look at 15 ways the streaming giant has changed, reinvented and reshaped music and the music business.

In the last few years, the music business has been picking up tips from the gaming sector on its superior ways of monetising fandoms.

Soundstripe, founded five years ago, and based in Nashville, TN built a subscription-based solution as a new mechanism for licensing rights to use music in video.

In a deal aimed at positioning the global audio streaming service as the optimal global audio partner for entertainment brands in the country, Deezer has signed a partnership with Brazilian video streaming provider Globoplay. 

An early advocate of immersive audio, and a pioneer with Dolby Atmos Music, PMC has been a prime mover behind the format.

Since blue-chip financiers rediscovered the music industry in 2018, interest has steadily grown.

Although Apple and Spotify dominate the market, they both face pressure from technology giants Amazon and YouTube, which have both seen their market share growth in recent years thanks to free trials and product tie-ins.

AI - Artificial Intelligence - is being used to produce "new" Classic Rock songs.

Audio and podcasting are uniquely positioned to lead its next, cookieless era, built on less intrusive and more effective methods for understanding and engaging with audiences. 

Mapbox today announced the launch of Mapbox Dash, a customizable lane level navigation system for cars. Dash allows automakers to control every aspect of the navigation experience, including the map…

Spotify is doubling down on voice control technology by adding voice integration to its mobile app and announcing a new piece of voice-controlled hardware.

Spotify and Fortnite... together at last! No, the popular game hasn't added a Daniel Ek skin; a weapon that bores people to death with three-hour Joe Rogan podcasts; or a new mode focusing entirely on destroying a giant apple.

Clubhouse recruited Grey Munford as its head of communications, with the PR exec exiting Spotify after two years.

Chic co-founder and super producer Nile Rodgers, along with his longtime manager Merck Mercuriadis, joins Straight Up to chat about how they’ve made a decades-long professional partnership work, what they love most about each other and why they’ve never had an argument (except a small one in this episode).

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