7 Ways Streaming Music Will Change in 2017; Spotify’s Shaven-Headed Savior

Spotify’s Shaven-Headed Savior — www.bloomberg.com

Outside Sweden, Daniel Ek isn’t a household name. That will probably change this year when the 33-year-old seeks to turn Spotify, the music streaming business he founded a decade ago in Stockholm, into a publicly traded company that could be worth $8 billion.

The success of the initial public offering will hinge on whether investors believe Ek can turn rapid revenue growth into sustainable profit at some point in the not-so-distant future.

7 Ways Streaming Music Will Change in 2017, After Another Crazy Year — www.fastcompany.com 
 The music industry continued to adapt to the digital world in 2016. And there’s much more chaos and innovation to come.

Warner Music Group readies ‘hundreds of virtual reality experiences’ — www.thedrum.com 
 Warner Music Group has penned a deal with MelodyVR that will see it create virtual reality experiences with the artists on its roster.

GroupM says music streaming advertising is worth $220m — www.thedrum.com 
 Streaming music via services such as Spotify is worth $220m, according to a GroupM study.

Exploring Spotify Gaming Playlists — www.cgmagonline.com 
 Now that Spotify officially considers “Gaming” as a genre, we take a look at what kind of playlists the streaming service has come up with.

Music marketing: How artists are disrupting the album cycle — www.marketingweek.com 
 A combination of streaming and social is disrupting the album release cycle and dramatically altering the way music comes to market.

3 Reasons Why You Should Listen to Music at Work — www.entrepreneur.com 
 What you should listen to, and how it can improve your productivity.

Spotify, Soundcloud and Sirius XM gear up for strong 2017 — nypost.com

Our tea-leaf readers say 2017 is going to be a big year for the digital music guys. Spotify’s long awaited IPO is expected to pop as long as founder Daniel Ek can get Universal Music Group and other labels on board.

Artificial Intelligence In the Music Industry — hackernoon.com 
 The artificial intelligence (AI) industry is expected to be worth more than $70 billion by 2020 and will undoubtedly influence our lifestyles and the way we consume data. Put simply, AI is a field of…

Deezer adding 2,000 users per day in Netherlands — www.telecompaper.com

The company is expanding its Dutch operations with a local music curator and greater contacts with labels, a marketing and social media department and a business development unit.