Share this postPlatform & StreamApple Music: $10 Billion a Year on Content is Possible; Spotify's 'Secret Genius' to Help Smooth Things Over with SongwritersCopy linkFacebookEmailNotesMoreApple Music: $10 Billion a Year on Content is Possible; Spotify's 'Secret Genius' to Help Smooth Things Over with SongwritersPlatform & StreamJun 14, 2017Share this postPlatform & StreamApple Music: $10 Billion a Year on Content is Possible; Spotify's 'Secret Genius' to Help Smooth Things Over with SongwritersCopy linkFacebookEmailNotesMoreShareApple Music gets little respect compared to, say, Spotify. Here's why that's likely to change.ASCAP has a new plan to help its publishers and songwriters earn more money from YouTube: informing the video platform which of its members composed and published each of its songs within the vast sea of recordings and videos uploaded to the video streaming site.Spotify announced the launch of Secret Genius today -- a global, songwriter-focused initiative that will highlight the contributions of those working behind the scenes in the music industry. It's a move that acknowledges members of the music world that Spotify has had a contentious relationship with in the past.Zane Lowe reflects on Apple Music's Beats 1 Radio's first two years, how radio has changed, and how streaming services need to change.Hurdl, the experiential marketing company that provides a comprehensive analytics platform for collecting, analyzing and generating insights from attendee data for live events, announces the successful completion of Techstars Music accelerator program.Apple Music has confirmed that its paying subscriber base has now topped 27m people – with an encouraging 7m signing up over the past half-year. That marks the fastest six-month growth period in the platform’s short history, aside from its initial launch phase in the back end of 2015.Spotify has been building out its resources to help musicians who are uncertain about streaming find more success. How to use them to your advantage.All indications are that Pandora’s management seems to be raising cash and emerging from a latter-day Dot Bomb “money drunk.” The latest sign is Pandora’s sale of its Ticketfly subsidiary to Eventbrite for a reported $200,000,000. For now, however, Apple Music seems to be the lead growth engine for Apple services, and that story itself will take years to fully unfold.Back in the early years of broadcast, musicians and aspiring talk personalities relied solely on sponsorships and big businesses to put money in the bank.PreviousNext