Share this postPlatform & StreamApple Music: Platform? Promoter? Both.Copy linkFacebookEmailNotesMoreApple Music: Platform? Promoter? Both.Platform & StreamDec 23, 2016Share this postPlatform & StreamApple Music: Platform? Promoter? Both.Copy linkFacebookEmailNotesMoreShareMajor Lazer, Justin Bieber and Mike Posner are all closing in on 1 billion streams for their biggest hits.Apple executives Jimmy Iovine and Larry Jackson discuss its place in the music ecosystem and how it has built a one-stop shop for the streaming age.I know music curators have my best interests in mind. My pleasure is their business. And business is good.With its $750m buyout of the Michael Jackson estate’s 50% stake in the company, 2016 has been a big year for Sony/ATV.Music is an easy entry point for brands looking to build out a content marketing strategy and for Shell, a brand that has been active in sponsoring music content with LiveNation for years.The Hollywood Reporter-Billboard Media Group is acquiring the music assets of SpinMedia, including Spin, Vibe and Stereogum, expanding Billboard's reach into the music news world.Universal Music Group sprang a surprise this year when it recruited veteran digital media innovator and Gracenote co-founder Ty Roberts as its new CTO.Hooking older consumers on paid streaming is important for the music industry, which is counting on revenue from subscription streaming services to replace declining CD and download sales. Music Aficionado, launched in January, is one site trying to promote streaming to the senior crowd.Yet another social network to deal with? Take a closer look: LinkedIn could be valuable to growing your career as a professional musician.The Office of United States Trade Representatives published their list of 2016 Notorious Markets, providing links to piracy and free music download sites.AmpMe is extending the reach of its portable sound system with the addition of support for Bluetooth speakers. Users can now sync music from YouTube and SoundCloud’s apps with any supported speaker.PreviousNext