Audiomack Expands Deeper into Latin America as Demand for Music Discovery Soars

Building on a proven track record of growth in emerging markets

Audiomack is strengthening its presence in Latin America, meeting the region’s surging demand for music discovery.

\With a 22% increase in streams from Latin American users and a 19% rise in Latin music streams worldwide, Audiomack is proving to be the go-to destination for fans eager to explore new sounds.

Since June 2024, Audiomack has experienced a 10% jump in streams from users in Mexico alone, signaling a growing appetite for fresh music. Over the last two years, 4.5 million new accounts have been created in Latin America.

That number is expected to climb even higher with more major label music now available in the region. Latin artists are also seeing increased traction, with many leveraging Audiomack’s Boost program — previously known as Sponsored Songs — to reach new listeners and grow their fanbases.

From Música Mexicana artists like Grupo Marca Registrada, Luis R Conriquez, and Xavi to Latin Urban stars like Jay Wheeler, Rauw Alejandro, and Myke Towers, Audiomack continues to be a champion for rising talent.

Jay Wheeler’s installment of Audiomack’s Fine Tuned series alone has racked up over 62 million views on YouTube, demonstrating the platform’s ability to amplify Latin artists globally.

“I am excited by the incredible growth taking place across Latin America, with a substantial increase in streams and users. This momentum reflects the region’s passion for music and the increasing demand for music discovery. As we continue to expand and innovate, I’m optimistic about the future and confident that Musica Latina will continue to be instrumental in shaping the global music scene,” said Gineyda Cornelio, Senior Manager, Marketing & Latin Strategy for Audiomack Latin.

Audiomack recently announced an expansion of its licensing agreement with Warner Music Group, further strengthening its presence in Latin America. The extension now includes key markets such as Mexico and the Dominican Republic, broadening access to Warner Music’s catalog across the region.

Audiomack’s success in Latin America builds on the company’s proven track record of growth in emerging markets. The platform has already established itself as a dominant force in Africa, accruing over 58 billion Afrobeats streams and consistently ranking #1 on app stores across the continent. Key initiatives such as a partnership with Carry1st to improve payment accessibility and the opening of Audiomack’s first African office in Nigeria have solidified its foothold in the region.

Now, as Audiomack continues its expansion in Latin America, music fans can expect even greater access to their favorite artists — while new talent gets the platform and tools they need to reach listeners worldwide.

For artists looking to grow their audience, Boost makes it easy to connect with a wider fanbase. Whether you’re an up-and-coming artist or an established artist, finding the right listeners has never been easier.

At the same time, music lovers can dive into the trendiest playlists tailored just for them — featuring everything from the latest hits to hidden gems, Audiomack has something for every mood and occasion.