Share this postDemocratizing Music Through Streaming Tech, Data Analytics; Why The SiriusXM Pandora Deal Makes So Much Senseplatformstream.substack.comCopy linkFacebookEmailNoteOtherDemocratizing Music Through Streaming Tech, Data Analytics; Why The SiriusXM Pandora Deal Makes So Much SensePlatform & StreamOct 09, 2018Share this postDemocratizing Music Through Streaming Tech, Data Analytics; Why The SiriusXM Pandora Deal Makes So Much Senseplatformstream.substack.comCopy linkFacebookEmailNoteOtherShareBrooke Michael Kain knows live music is cool, but says using data to delight customers is even cooler.The recent acquisition of Pandora by SiriusXM makes so much sense for both companies, and here are a few of the reasons why.There are three pillars for music marketing in 2018: what you do with social media; with digital service providers; and with your own platforms.Mitchell Green, Lead Edge founding partner, discusses Tencent Music Entertainment Group filing for an IPO and the competitive environment in music streaming with Bloomberg's Emily Chang on "Bloomberg Technology."The Music Modernization Act, now set to become law, is silent on one big remaining issue for the music industry: U.S. AM/FM radio stations pay nothing to broadcast the sound recordings they play.Europe has lagged the US and Asia in creating tech companies, with one notable exceptionIn a rare bipartisan move, the House and Senate unanimously pass the Music Modernization Act which will update copyright rules ...Become a Spotify Power User by tapping these secret, baked-in functions.Shortly after launching Prime Music, Amazon has announced the expansion of a new '"unlimited" music streaming service for Canadians.As the largest digital audio platform in the US, Pandora is determined to capture a fair share of the burgeoning podcast market.PreviousNext