Share this postPlatform & StreamGoogle Takes First Step to Unified Music Offering; HitsMeUp Set to DebutCopy linkFacebookEmailNotesMoreGoogle Takes First Step to Unified Music Offering; HitsMeUp Set to DebutPlatform & StreamFeb 09, 2017Share this postPlatform & StreamGoogle Takes First Step to Unified Music Offering; HitsMeUp Set to DebutCopy linkFacebookEmailNotesMoreShareGoogle combined the teams as a first step towards a unified music subscription service.HitsMeUp, a new digital platform for music videos with exclusive behind-the-scenes content, live streamed concerts, interviews and more, has announced a March 3 launch.The publishing industry hasn't marketed itself and its products well, according to the Times.Our London correspondent Nick Ayton investigates the music, television and film industry where the ‘fat cats’ won’t be quite so happy as before - all because of Blockchain.Actually, probably 87,511 followers in the brief moment you scrolled down. With such a big following you would say that I must be one of Spotify’s biggest advocates, right? Well I’m not. Not anymore…According to a new study, Amazon Prime Music subscribers rose 50 percent in 2016 over the year prior.Issues with pricing are nothing new in the streaming economy. Although $9.99 remains something of a standard, many company's are working to ease customers in with steeper discounts, with the result of devaluing the service, and the industry is in need of a more stable pricing strategy.Music video’s two power players are both in the news for strategic resets. On the one hand YouTube has announced that it is merging its YouTube Music and Google Play Music teams while on the other hand Vevo has announced it is postponing the launch of its subscription service in favour of prioritising global expansion. Its popular service, which grew virally, is free to the majority of users but still turns a profit.PreviousNext