Guvera Shuts Down; Is The MP3 Officially Dead?; Long Live the Spotify Inbox

Guvera debacle is a wake-up call for Australian start-ups — www.afr.com 
 There is a right way and a wrong way to finance an emerging technology company, Guvera was spectacularly wrong.

A Time to Kill iTunes — 500ish.com 
 Okay, so the quote above isn’t actually a quote. Well, I said it on Twitter, but it’s not a famous quote. Nor does it technically make sense. But it is, of course, a play on a famous quote.¹ A decade…

Inside YouTube’s VR music video revolution — www.musicweek.com 
 David Mogendorff, artists relations manager at YouTube, has spoken to Music Week about the growing demand for VR content, having worked with Gorrilaz on the ground-breaking video for their track Saturnz Barz, the world’s biggest VR video release to date.

Long Live the Spotify Inbox — theringer.com

Spotify pulled its in-app messaging feature in February, but the Inbox lives on in the hearts of users who remember it fondly.

The MP3 Is Officially Dead, According To Its Creators — www.npr.org 
 The MP3 upended the way the world receives and hears music, for better and for worse. Now it’s dead.

Spotify Hires Advisors for Possible Listing on New York Stock Exchange — www.billboard.com 
 Spotify has decided to move forward with a direct listing, rather than a traditional IPO, when it goes public later this year or early next, according to multiple reports.

Exponent : Millenials and streaming redefine music marketing — uwpexponent.com

The millennial demographic, who makes up the overwhelming population of college campuses nationwide, has grown up in a musical environment different than any other generation.

Universal Music’s planning boss says balancing data with human intuition is still the key to marketing success — www.thedrum.com 
 The music industry is the midst of a data revolution but it is the restrained and informed use of such information that will crown the winners in the space, suggested Universal Music’s research and planning boss.

Spotify’s data drive — www.brand-e.biz

Spotify has pressed 500 copies of a Biffy Clyro performance and is leaning on its streaming data to decide who gets a 12-incher for free.

What Music Piracy Really Looks Like In 2017 — www.digitalmusicnews.com 
 YouTube recently commissioned at study that “proves” it helps curb music piracy. Yeah, right. Here’s what music piracy actually looks like in 2017.

Apple Music vs. Spotify — www.digitaltrends.com 
 We compare and contrast all we know about the two streaming music services to help you make the best decision.