How Gibson Makes Beautiful Music with High Tech, Strategy; Could AI Ever Master Jazz Music?; Radio and podcasts Can Work Together
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How Gibson Makes Beautiful Music with High Tech, Strategy; Could AI Ever Master Jazz Music?; Radio and podcasts Can Work Together
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How Gibson Makes Beautiful Music with High Tech and Strategy
Technology helps Gibson understand what each fan wants, what makes an individual’s journey unique, and how fans interact with the brand, according to Ehren. And fan journeys can range from a noob who has never touched catgut all the way to an artist who makes her living strumming six strings.
"Vocal deepfakes are here to stay": AI voice cloning is about to change pop music forever. Here's why
After the AI-generated 'fake Drake' track shook the music industry, the major labels are planning to legitimize AI vocal cloning with big-name artists. Where could it lead?
Could AI Ever Master Jazz Music?
In a new Mind Matters podcast, host Robert J. Marks sat down with James Hirsen, who performed as a musician for many years, to talk AI, deep fakes, and the possibility of artificially contrived music.
Bauer and Audible: Radio and podcasts CAN work together
Although podcasts are sometimes considered radio’s replacement, there are key differences between the formats – such as on demand versus live – that serve distinct audiences.
AI music's future: 'Prompt superstars' and evolving label deals
IP and entertainment lawyer Ash Kernen has been talking to Mega Labs about his views on generative AI and music.
‘Generative AI is set to revolutionize the music business.’
Voice-mimicking AI tech has caused a big stir in the music business this year due to incidents of superstars’ voices being cloned without their consent – and then going viral.
‘Dolby Atmos is not just a gimmick. Music in 3D has the potential to replace Stereo.’
In music, Spatial Audio (powered by Dolby Atmos technology for example) delivers a more immersive experience than Stereo, and sounds like the different parts of a recording are coming from all directions around the listener.
Scaling and monetising communities
As the world tires of social media’s relentless attention economy, digital citizens are looking for deeper engagement with smaller groups.
Snap’s attempt to be the real creator-focused MVP
On August 1st, 2023, Snap announced its Lens Creator Rewards program that will see to rewarding the creators / creator teams behind top-performing Lenses on Snapchat. This is yet another push in favour of creators from social networks hoping to encourage them to stay on their platform, instead of straying over to its competitors.
Clutter versus curation: The cure to entertainment’s attention saturation woes
Across digital content – be that music, TV, social video, or just photos on Instagram – algorithms favour a “more is more” approach. More content, more often, means better visibility, better discovery, and better monetisation opportunities.
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