How NFTs Will Revolutionize the Music Industry; Qrates' Fukuyama Talks Vinyl Biz, Streaming; Music Streamers Turn to Telcos to Make Africa Pay

A beginner's guide to what NFTs are and how they can be used by musicians to create deep fan connections and new, lucrative revenue streams.

Taishi Fukuyama is the co-founder and CMO of vinyl services marketplace Qrates — a platform designed for artists to easily access vinyl creation, financing, and distribution of vinyl records.

Africa, with its internationally recognised musical talent - and growing mobile phone use - is central to Swedish music streamer Spotify's plans to extend its reach to a billion customers.

It’s usually the domain of blockchain startups, with the twist usually being that there’s no immediate way for the artists to convert that cryptocurrency into ‘fiat’ cash.

Most artists and many in the music industry don’t begin to understand the economics of streaming. Highly respected music marketer Jay Gilbert dives in to explain streaming economics both as they are now and as they could be in the future.

If the music business can revise its draconian approach to copyright and UGC, it will empower tech startups to do for audio what TikTok did for video.

The company is entering the NFT market, but industry insiders are calling its efforts “a challenge,” “a mess,” and “a complete joke.”

Trust Me Vodka, the award-winning premium boutique Vodka brand and experiential lifestyle company, today announced the introduction of its first music-infused premium collectible box set experience.

MRC Data, in collaboration with Soundtrack Your Brand, released a new report that uncovers the importance of background music as a means of music promotion.

Our Life Logs, an international story project sharing true-life journeys of resilience from around the globe, has partnered with Xero Shoes and Animoto for an inspired story-telling initiative.

The company has appointed two new advisers: Italian journalist, label owner and film producer Carlo Antonelli, and music manager, entrepreneur and Beyoncé-dad Mathew Knowles.

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