If Playlists are the New Currency, Spotify Is Doubling Down
The playlists are genre-specific, and Spotify promises to update the lists every Wednesday. Anchoring the collection is a ‘Fresh Finds’ playlist, which sits alongside five other, genre-targeted collections. That consists of a hip-hop focused playlist; Fire Emoji, a rock playlist; Six strings, an electronic music playlist; Basement, a pop-driven playlist; Hiptronix, and an experimental music playlist; Cyclone.
This new feature allows Spotify to not only improve its music discovery for the listener, but also helps to showcase the music of new emerging artists. Critically, lesser-known tracks will be shuffled in with the more accessible and mainstream music available in Spotify’s catalog of songs.
Source: Digital Music News