Jay Z’s Music Streaming Start-up Is Losing Millions
The idea behind the company was simple, and compelling: Tidal would benefit both artists and listeners by making performers like his wife, Beyoncé, Rihanna, and Kanye West co-owners of the platform in exchange for Tidal having the exclusive rights to release their music and videos first on its platform. The premium content also came with a premium price: as much as $19.99 for the tier including high-fidelity sound.
Source: Vanity Fair