Labels are ‘Investing in Music’… but so are Streaming Services
The IFPI and WIN have released their latest ‘Investing in Music’ report, which as in previous years quantifies the A&R and marketing investment made by major and independent labels.As before, its goal is partly to fend off the now-familiar ‘do artists need labels?’ debate by hammering home their role as the financial backers for the recording and marketing of music.
The headline figures this time round: the IFPI and WIN say that labels spent $4.5bn on A&R and marketing in 2015–27% of their revenues — which breaks down into $2.8bn of annual A&R spend and $1.7bn on marketing.
Source: Music Ally