Music Needs a ‘Second Screen’ Strategy; Navigating Brand Challenges in the Sonic Sphere
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Like Netflix, music needs a ‘second screen’ strategy
The attention economy is more competitive than ever, with all entertainment types increasingly competing with each other for the same finite time. This has led to new levels of multitasking, like listening to a podcast while doing the daily Wordle, or online shopping from your iPhone while catching up on The Crown. Netflix is keenly aware of the latter.
UMG and Tencent Music have renewed their licensing deal
Universal Music Group is starting the year as it means to go on: with a licensing deal to bolster its business.
DJ James Hype launches a gamified ‘fam club’ with Kazm
The latest musician trying to gather superfans into his own community is electronic artist James Hype, working with startup Kazm.
Licensing And Litigation: Navigating Brand Challenges In The Sonic Sphere
Sound will always be a crucial component for brands as they approach both B2C and B2B marketing. Silence is not an option, and lawsuits lead to wasted time, tarnished reputations and mounting legal fees. Why worry about “personal” versus “commercial” use when considering sound for your brand? Owned music takes all doubt out of the equation.
Virgin Music Group acquires Saban Music Latin
Under the terms of the transaction, Virgin Music Group (VMG) will acquire Saban Music Latin’s catalogue. Virgin Music Group will release future albums by selected Saban Music Latin’s artists.
Verses Launches Beat-based AI Music Video Generator In Aespa World
Forging a new frontier of fandom, experiential music tech developer Verses enhances the way fans engage with music beyond simply listening.
The New Beatles Video: How AI Is Helping and Hindering the Music Industry
A new Beatles song and video, released 50 years after the band broke up, is just one note in a crescendo of AI and music. Here's the latest on how AI's push into the industry is turning up the volume on the debate.
'AI isn’t coming for your jobs. Humans are...': Jennifer Walshe's '13 Ways of Looking at AI, Art & Music'
Irish composer argues for a more multi-faceted discourse on the artistic potential and impact of AI.
Music and Virtual Reality: Is It the Future?
Heard about music in VR? Learn how virtual reality and music work together, what it means, and what the future for VR & AR in music looks like.
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