Music Streaming Trends for 2025; Spotify Hits First Full-Year Profit, Adds 35M Users
2086 | Your Daily Dose of Music Streaming News
Music streaming trends for 2025
Data firm Luminate’s music streaming data shows where the industry is headed in 2025—from 2024’s big year for pop to growth in international subscribers.
Spotify Hits First Full-Year Profit, Adds 35M Users
The audio giant reported 675 million monthly active users, the largest fourth-quarter increase in Spotify’s history, as the company reported momentum from “strong holiday and Wrapped campaigns.” Paid subscribers grew 11 percent year over year to 63 million, up from 252 million last quarter and 3 million above guidance. Both came in above Spotify’s guidance.
New fintech for independent musicians will offer financial resources and music business education
Built by artists for artists, Notes offers education on the music business and financial resources.
Social music service Hangout opens up to all Discord users
Hangout is the successor to vintage social-music service Turntable·fm, and launched in November 2024 with its website and mobile apps. Now it’s opening up on another platform: Discord.
Apple Music’s year-round alternative to Spotify Wrapped has just landed – here’s how to find it
The feature is called Replay 2025, and you can find your January playlist by opening up the Home tab in Apple Music on the desktop, on the web, and on mobile. Scroll all the way down to find the Replay 2025 songs, and you can then tap to open the playlist and add it to your library.
TikTok rival Triller secures $50m in equity funding
With TikTok facing a possible shutdown in the US – if parent company ByteDance doesn’t sell the app – rival Triller has been working to pick up market share in the short video social media market.
Spotify says that streaming has made the world ‘value music’
Spotify wants to see 1 billion people paying for streaming music, double the more than 500 million customers who currently subscribe to Spotify and its competitors. In Spotify’s view, artists are lucky to have streaming services, “each doing its part to normalize the behavior of paying for music.”
Virgin Music Group Nigeria Partners with RainLabs in Ghana to Elevate African Music Talent
This collaboration aims to provide comprehensive support for African artists through digital distribution, marketing, creative production, and brand partnerships, ensuring that their music reaches global audiences and achieves lasting success.
YouTube expands its ‘Communities’ feature to more channels
Last September, YouTube announced its latest swathe of new features, including ‘Communities’. Now it’s rolling out more widely.
Even on superfan strategy: ‘Fans don’t want transactional relationships’
Even is one of the startups helping artists to build superfan communities blending chat, commerce and content.
Warner Bros.' Film and TV Catalog to Be Managed In Joint Venture
Warner Bros. Discovery has partnered with rights firm Cutting Edge Group in a joint venture which will co-own the studio’s catalog of film and TV music from its blockbusters.
TikTok Curators & Music Discovery: A Big Opportunity for Spotify?
Explore how TikTok music curators have reshaped music discovery and the potential for Spotify to step in for the win if the TikTok ban goes through.
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