Share this postPlatform & StreamSoundCloud Focused on Creators in New Marketing Campaign; Tech Companies as the New Record Labels?Copy linkFacebookEmailNotesMoreSoundCloud Focused on Creators in New Marketing Campaign; Tech Companies as the New Record Labels?Platform & StreamJun 20, 2018Share this postPlatform & StreamSoundCloud Focused on Creators in New Marketing Campaign; Tech Companies as the New Record Labels?Copy linkFacebookEmailNotesMoreShareSoundCloud is among one of the largest streaming sites in the world, claimed its chief executive, but unhappy with that, he is keen to differentiate it by redoubling its focus on championing the creative talent that helped build the open music platform in the first place.Labels, recording studios, and radio still matter, but in a cluttered landscape artists’ biggest challenge is now navigating this complexity, noise and disruption to get heard.The hundreds of artists appearing at the CMA Fest this past weekend weren't the only ones trying to court new fans. Streaming music providers had a larger presence at this year's festival, hoping to convert country music fans, who have been slower to adopt streaming compared with other genres.VKontakte, the so-called "Russian Facebook," formerly notorious for fostering user-generated illegitimate music content, reported 1.5 million of subscribers to its legitimate music streaming service, launched a year ago.Far from the liberated playground the Internet once promised, online connectivity now threatens to give us mainly pre-programmed culture. As we continue reflections on AI from CTM Festival in Berlin, here's an essay from this year's program.Two independent labels, a retailer and a distributor celebrate staying power.YouTube Music Premium, the new subscription tier for Google’s video service, is launching fully in 17 countries today, including 12 additional markets to the five that were announced in May.New research suggests that what you listen to mirrors economic boom times and recessions.Napster chief executive Bill Patrizio has big plans for the future.Singer-songwriter Anderson East will take the 'Austin City Limits' stage for the first time on June 22 with a free webcast of the taping available.PreviousNext