Share this postSoundtrack Your Brand Secures New Licensing Deals; Why Did Cymbal Fail?; Spotify Reveals Mobile App Details Next Weekplatformstream.substack.comCopy linkFacebookEmailNoteOtherSoundtrack Your Brand Secures New Licensing Deals; Why Did Cymbal Fail?; Spotify Reveals Mobile App Details Next WeekPlatform & StreamApr 18, 2018Share this postSoundtrack Your Brand Secures New Licensing Deals; Why Did Cymbal Fail?; Spotify Reveals Mobile App Details Next Weekplatformstream.substack.comCopy linkFacebookEmailNoteOtherShareSoundtrack Your Brand, the Stockholm-based, Spotify-backed streaming platform devoted to background music in the b2b space, has announced a rush of direct deals with labels and publishers as it expands and looks to open up an often-overlooked revenue opportunity for rights holders.Spotify will be announcing news about changes in its mobile app at an event next week, according to a flyer the company sent out.This week on the Why’d You Push That Button podcast, Ashley Carman and Kaitlyn Tiffany talk about Last.fm, Cymbal, and Spotify’s attempts at making a social music network.The music streaming site has carved out a decent following as a place to house archived radio shows and DJ mixes, and counts more than 1 million “curators” uploading content to the platform.Melon, the music streaming app operated by South Korean mobile business giant Kakao, dominates the country’s music streaming service market, leaving little room for foreign players like Apple Music to join the competition.Music streaming has officially taken over, accounting for more than half of total music sales in Australia.My HomePod, Google Home and Amazon Echo all live within about 15 feet of each other in my apartment.Soundeon, a decentralized and vertically integrated blockchain music platform, has made the leap and is launching its alpha version – the Music Token Sale layer along with "Talent Unleashed" contest.While it's often referred to as singular, the music industry has a history of being fragmented.Ceek is one of the startups looking for a business model in broadcasting music concerts in virtual-reality. Now it’s adding a splash of blockchain technology into its mix.Spotify wants Wall Street investors to think it has as much potential as Netflix, and it's leaning on an exec who helped take Netflix public to make that case.The Music Network is Australia’s #1 source for music industry news, charts and jobs since 1994.PreviousNext