Spotify Drops an Album Just for Marketers; SoundCloud is More Social with New Discovery Features
2245 | Your Daily Dose of Music Streaming News
Latest Audius feature will see artists creating crypto coins
Its latest feature enables artists to create their own Solana-based coins and then distribute them to fans on Audius. The idea being that fans who hold coins will be able to get perks: exclusive music, private Discords, messages from artists and more.
Spotify Drops an Album Just for Marketers
“Tunetorials,” a B2B campaign created by FCB New York, features six music videos from emerging artists. The songs double as media-buying lessons on topics including how to track an ad’s success and how to repurpose ads from other channels for Spotify.
SoundCloud gets more social with its latest discovery features
It’s been a few years since ‘social graph’ features were all the rage in music discovery. Now they’re making a comeback, from Spotify’s messaging to SoundCloud’s latest announcement.
This Company Wants Everyone to Earn Money From Streams — Even Fans
Nina Protocol is something like Bandcamp for the Discord generation. It could be the start of a revolution in streaming.
Third Man Records Curates Jack White 2022 Live Improvisations Playlist
Third Man Records teamed with nugs.net to present the playlist Jack White Improvisations: 2022. The 33-minute collection contains 17 recordings captured on the guitarist’s Supply Chain Issues World Tour around a pair of solo albums.
How ambient music went from 1970s niche to the mainstream
From soothing drones and chimes to the sound of rain gently tapping on the roof - ambient music is transforming the way people sleep, focus and relax. Once an esoteric 1970s genre, mood music playlists have become a daily habit for millions. An official playlist on Spotify called Deep Focus has 4.8 million likes and another called Ambient Relaxation has 1.2 million.
AI Search Makes Press Essential for Musicians
Because AI Search relies on compiling sources from around the internet to generate related information, it’s more crucial than ever before to get your music reviewed.
Japan Is the Growth Story to Watch in Global Premium Streaming Music
While APAC overall trails the global average in Premium streaming adoption, Japan has emerged as the clear leader, with Luminate Music Consumption Data showing the market accounted for nearly one in three Premium streams across the region.
Tech Company Unveils AI-Generated Music Video Hosts
FastStream, an interactive TV group backed by the likes of Simon Cowell, Robbie Williams, Kylie Minogue and U2 bassist Adam Clayton, plans to use AI images to mimic VJ presenters on its music TV channel ROXi.
Universal has quietly launched a creator marketing app that pays influencers to post content on TikTok and Instagram
The new platform, called House of Carmen, appears to have been developed by Universal’s team in the UK.
DJs Can Now Seamlessly Cue Songs in Spotify Using Serato
Spotify and DJ tool Serato’s new integration allows DJs to access entire libraries and playlists, and effortlessly mix songs from Spotify within supported DJ software.
Why Rock Music Is Thriving in the Streaming Era
After a decade in the doldrums, guitar-based newcomers like Sleep Token and Wet Leg are making their mark as TikTok catapults legacy acts to virality.
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