Spotify Offers Listener ‘Intimacy’ For Brands, Tour Planning For Artists

Spotify wants brands to get intimate with its listeners, because it knows what they are feeling. Artists, meanwhile, can drop in anytime and check out the geographic popularity of their labors. In an interview with Beet.TV at the Cannes Lions festival, where Spotify had a major presence on several panels, Head of Sales for the Americas Liberty Carras Kelly cites the company’s Sponsored Playlists as the latest opportunity for audio engagement.

Data collected by Spotify provide clues as to listeners’ moods and what they’re doing — be it running, or cooking, working out or whatever.

Source: Beet.TV