Share this postPlatform & StreamSpotify Retools Content Strategy; Enrique Iglesias Sues Over Music Streaming RevenueCopy linkFacebookEmailNotesMoreSpotify Retools Content Strategy; Enrique Iglesias Sues Over Music Streaming RevenuePlatform & StreamJan 25, 2018Share this postPlatform & StreamSpotify Retools Content Strategy; Enrique Iglesias Sues Over Music Streaming RevenueCopy linkFacebookEmailNotesMoreShareSpotify has always had a big opportunity to expand its massive music menu to other kinds of content.The Bailando singer wasn't dancing around the point: His music generated billions of streams for Universal which has allegedly shortchanged him on royalties.The legislation aims to improve digital royalties for songwriters and publishers, while reducing liability for streaming companies like Spotify and Apple Music.The platform's Official Artist Channel will now become the central hub for its creators' official videos.The new online portal offers artists an opportunity to register and sell live recordings across international territories. “We want to empower artists and make sure that they are rewarded transparently,” says founder Giorgio Serra.Seth Farbman used to be chief marketing officer at clothing retailer The Gap. Now he's marketing a music-streaming service, as CMO of Spotify.Apple today announced that HomePod goes on sale February 9. Whilst HomePod works best with an Apple Music subscription, allowing users to ask Siri to play any of the 40 million tracks in the Apple Music catalog, it does not require a subscription to function.In recent months, streaming service Pandora has ramped up its work with brands—including Ziploc, Dawn, Cascade and California Closets—to develop audio-driven marketing campaigns with a specific focus on how brands think about the sonic identity.While shelling out cash in the music industry is nothing new when it comes to purchasing merch or paying for Spotify, the idea of a more traditional investment has also been gaining traction of late. Here Cherie Hu explores the viability of investing in music royalties, and one sort of...Streaming is transforming the music industry, but taking music from artists without paying is wrong, said legendary music producer Quincy Jones.Over the last 12 months the podcast playground has matured into a serious business. It was a year marked by unprecedented funding, acquisitions, analyticsJerry Del Colliano looks at one of the great audio industry blunders...PreviousNext