Spotify Unveils New Advertising Tools; Merlin, Coda Music to Drive Fan Engagement
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Spotify Unveils New Advertising Tools at First Advance Event
One new tool allows advertisers in the U.S. to use generative AI to create scripts and voice overs.
Patreon signs podcast partnerships with Sony and Wondery
Patreon says the partnerships are designed to make the site a home to fan engagement and exclusive perks for shows from major podcast networks, as the company looks to expand beyond its current base of podcasts.
Merlin partners with Coda Music platform to drive fan engagement
Through the agreement between Coda Music and the independent sector’s digital music licensing partner, members’ premium music catalogue will help to power the platform’s to drive deeper fan engagement and community-driven music discovery.
YouTube Throws a Twist Into Its Upcoming Coachella Coverage—Now You Can Watch With Your Favorite Influencers
This year YouTube is offering live music fans the ability to dive deeper into Coachella with new experiences. Their new ‘Watch With’ feature allows creators to react to live events with commentary and real-time actions, giving fans the ability to watch alongside their favorite creators. Livestreams will be available on the creators’ channels on mobile, desktop, and TV.
Qobuz's latest update lets you search by record label and awards
The update, available now, brings dedicated Label and Award pages to the platform's discovery features.
TikTok soft-launches ‘TikTok for Artists’ platform
For now, the service is available only to artists in Australia, Indonesia, Japan, New Zealand and South Korea.
How Will Radio Fare In The Battle For The Fourth Screen?
Most consumers would likely say the array of screens and buttons haven’t gotten any more intuitive or easy to use. If it wasn’t for Apple CarPlay and Android Auto, the in-car experience would be mediocre at best. And finally, decisions about how dashboards are equipped and operate seem as random and scattershot as ever.
Weverse, Spotify Team Up For In-App 'Listening Party' Feature
The newly released in-app feature was described as “a new way of communication for fans, artists, and labels through music.”
Mdundo launches strategic review that ‘could lead to change in ownership, merger, strategic investor or other consolidation’
Africa-focused music streaming service has launched a strategic review as it grapples with what it calls ‘persistent billing challenges’.
45% of Spotify Subscribers are Interested in Higher-Priced Tier
A survey by KeyBanc Capital Markets reveals that 45% of Spotify subscribers are interested in a possible “high-end” service tier from Spotify — even though SPOT stock dropped over the weekend. That’s up from 39% in the firm’s fourth-quarter survey.
MusicTech returns to print after 5 years in a new premium magazine format
The return coincides with the relaunch of Guitar magazine – also as a high-quality premium version.
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