Share this postPlatform & StreamSpotify Wants to Become a Culture Platform, Not Just Music; Mariah Carey's 'All I Want For Christmas Is You' Sets Spotify RecordCopy linkFacebookEmailNotesMoreSpotify Wants to Become a Culture Platform, Not Just Music; Mariah Carey's 'All I Want For Christmas Is You' Sets Spotify RecordPlatform & StreamDec 27, 2018Share this postPlatform & StreamSpotify Wants to Become a Culture Platform, Not Just Music; Mariah Carey's 'All I Want For Christmas Is You' Sets Spotify RecordCopy linkFacebookEmailNotesMoreShareHead of global branding, Alex Tanguay tells MMM about how they're positioning the Spotify's brand to resonate with its audience.Mariah Carey’s 24-year-old Christmas classic is so popular it set a new one-day streaming record on Spotify on Christmas Eve.Taking the temperature of one of the most exciting, changeable industries in existence — via five crucial statistics that all tell their own story.The fast pace of technological change has taken its toll on many media formats. The CD may be next in line to disappear.MIT’s increasingly popular music technology program is drawing students eager to build the next generation of tools for making music.For both electronic music fans and producers, these five podcasts provide fascinating interviews, actionable advice, and unique introductions to new music.Researchers say it’s a lot more complex than it seems on the surface.Can it stay on top?The use of Spotify Pre-Save as a marketing tool represents a strategic shift in the music marketing industry that focuses on capturing fans and understanding their behaviour in order to build relationships.The US Copyright Office is seeking feedback as it determines who will oversee the MMA’s Mechanical Licensing Collective.PreviousNext