Spotify Wants to Become a Culture Platform, Not Just Music; Mariah Carey’s ‘All I Want For…

Spotify wants to become a culture platform, not just music — www.cnbc.com Head of global branding, Alex Tanguay tells MMM about how…

Spotify wants to become a culture platform, not just music — www.cnbc.com 
 Head of global branding, Alex Tanguay tells MMM about how they’re positioning the Spotify’s brand to resonate with its audience.

Mariah Carey’s Classic ‘All I Want For Christmas Is You’ Sets Spotify One-Day Streaming Record — www.billboard.com 
 Mariah Carey’s 24-year-old Christmas classic is so popular it set a new one-day streaming record on Spotify on Christmas Eve.

Tim Ingham: 5 Numbers That Say Everything About Music Industry in 2018 — www.rollingstone.com

Taking the temperature of one of the most exciting, changeable industries in existence — via five crucial statistics that all tell their own story.

Is The CD Becoming Extinct? — jacobsmedia.com 
 The fast pace of technological change has taken its toll on many media formats. The CD may be next in line to disappear.

Music technology accelerates at MIT — news.mit.edu 
 MIT’s increasingly popular music technology program is drawing students eager to build the next generation of tools for making music.

Five Podcasts That Every Electronic Music Listener Should be Tuning In To — www.forbes.com 
 For both electronic music fans and producers, these five podcasts provide fascinating interviews, actionable advice, and unique introductions to new music.

Why Is AI-Generated Music Still so Bad? — motherboard.vice.com 
 Researchers say it’s a lot more complex than it seems on the surface.

How India’s Gaana is beating Hungama, Saavn in music streaming — qz.com 
 Can it stay on top?

How Spotify Pre-Save Is Leading A Change In Digital Music Marketing — www.musicthinktank.com

The use of Spotify Pre-Save as a marketing tool represents a strategic shift in the music marketing industry that focuses on capturing fans and understanding their behaviour in order to build relationships.

The US Copyright Office Starts the Process for Selecting the Mechanical Licensing Collective — www.digitalmusicnews.com

The US Copyright Office is seeking feedback as it determines who will oversee the MMA’s Mechanical Licensing Collective.