Spotify Will Now Let Brands Sponsor the Most Popular Playlists

Remember the old days when you’d give a girl or guy a playlist in the hopes of winning them over?

Now, Spotify is letting brands try the same trick. Spotify has begun letting brands sponsor the most popular playlists curated by the music streaming service, offering advertisers a way to match music with a message. Sponsored Playlists, as they’re called, match a marketer with a playlist that lines up with a certain audience they have in mind based on campaign objectives. In a blog post today announcing the new offering, Spotify said it will work with advertisers to drive streams to a playlist during the sponsorship through native promotion, brand marketing and social media.

Source: Adweek