Spotify Wrapped Returns; $100m+ In-game Opportunity Behind Music Producers; TikTok Pushes Further Into Streaming with New Artist Accounts
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In a year of AI advancements and deepfakes, Spotify Wrapped 2023 wants to ground you in reality.
These verified accounts come with various tools to deepen engagement and improve discoverability.
The industry needs to adopt a bolder approach to its AI ventures,” writes Christian Ringstad Schultz, the CEO and co-founder of AI-powered music mastering platform Masterchannel. “To do so, it must first recognize that AI is not merely another tool in its arsenal.”
This year’s Spotify Wrapped roundup is live. As was the case with previous years, it features a bundle of shareable stats that break down the most-listened artists, songs, and podcasts for 574 million users. But there are also some surprises, too, including a new system that assigns you a city based on your listening habits.
MIDiA’s latest forecasts predict that the video game industry will be worth over $300 billion in 2030, a figure that makes a minnow out of a music industry that will reach $87 billion in retail terms by 2030. The music industry is actively attempting to capitalise on the opportunity video games present. However, music industry initiatives are arguably yet to eclipse the peak set by Travis Scott’s virtual concert during the pandemic.
Boomy Corporation, an AI-generative music creation platform, label and publisher, has formed a distribution partnership with ADA Worldwide. Under the terms of the agreement with Warner Music’s independent distribution and services arm, Boomy’s A&R team will bring artists and exclusively curated music from the Boomy roster to ADA.
Since launching Artist Wrapped in 2017, we’ve worked to make this moment bigger and better with each go around, adding data stories with deeper insights, integrations that provide more ways to connect with fans, and delightful moments that extend beyond the core Wrapped experience. 2023 is no exception, and we’re excited for artists to dig into this year’s edition.
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