Streaming vs. Physical; Winning in the Streaming Era; How Spotify is Wooing Brands

Streaming vs. physical — The importance of buying music — www.alestlelive.com 
 Recently, Jay-Z took his entire catalog of music off of Spotify and Apple Music, leaving only his collaborative albums with R. Kelly and Linkin Park, his least critically acclaimed and successful albums.

What Spotify’s Data-Driven Marketing Campaign Can Teach Us About Localization and Personalization — www.skyword.com 
 Spotify taps into customer data and pop culture to create messages in a fun, data-driven marketing campaign.

Why Major Artists Like Ludacris And DJ Jazzy Jeff Are Going Indie On Distribution — www.forbes.com 
 Even those at the top of the music industry are turning to DIY distributors for greater financial transparency, immediacy and autonomy.

Music piracy still popular in age of music streaming — www.businessinsider.com 
 The new piracy method of choice is called “stream ripping.”

How Beyoncé, Drake, and Chance the Rapper Are Winning in the Streaming Era — www.complex.com 
 Complex Hustle highlights the trailblazing innovation from artists like Beyoncé, Drake, and Chance the Rapper in episode 1 of ‘Chart Breakers.’

How Spotify is Wooing Brands — www.bworldonline.com

Joanna Wong, head of business marketing for Spotify in Asia Pacific, shared some insights on how the tech company is trying to woo brands in the Philippines.

TheWaveVR is a mesmerizing, trippy take on the future of music festivals — techcrunch.com 
 If the prospect of joining a virtual music festival and dancing around in a VR headset and controllers sounds pretty geeky… you’re not wrong. But it’s..

Djay Pro arrives on Windows with streaming from Spotify — www.theverge.com

After a decade on the Mac, Djay has come to Windows.