Share this postPlatform & StreamTencent Music Drowns Out Spotify, Apple in China; Pandora Introduces New Free Premium Trial SessionCopy linkFacebookEmailNotesMoreTencent Music Drowns Out Spotify, Apple in China; Pandora Introduces New Free Premium Trial SessionPlatform & StreamDec 15, 2017Share this postPlatform & StreamTencent Music Drowns Out Spotify, Apple in China; Pandora Introduces New Free Premium Trial SessionCopy linkFacebookEmailNotesMoreShareOne of China’s most-anticipated initial public offerings next year may be music to the ears of Tencent Holdings Ltd. investors because of its potential to drown out any noise Spotify and Apple Music want to make in the biggest market.While the battle for supremacy in the music streaming industry rages on, many opportunities for marketers are at the ready, if you know where to look.Spotify unveiled its "2017 Wrapped" for creators campaign on Wednesday (Dec. 13), offering year-end insights to artists with custom micro-sites celebrating their successes on the music streaming service.For the first time, Pandora is offering a test session of its Premium service to non-subscribers.Spotify and Deezer’s CEOs have both signed a letter to European Commission president Jean-Claude Juncker calling for a 'level playing field'.Universal Music and Condé Nast men’s magazine British GQ are testing podcast formats that can be broken down into chunks for sharing and include images and graphics to accompany each chapter, rather than full 30-minute or hourlong shows.Tidal is specializes in curated editorial content and seeks to bring spotlight to indie artists. Here's how you can sell your music on Tidal!It is by now an accepted fact that the future of the music business, media, and entertainment will likely be data driven, but what the exact implications of this may be for creative industries is, as yet, unclear.Steve Martocci’s first company was a text messaging service. Now he’s behind the scenes of a Demi Lovato song.Kevin Brown, Spotify's head of U.K. and international artist and label services, is to leave the company after five years.And also SiriusXMPreviousNext