Tencent Music Drowns Out Spotify, Apple in China; Pandora Introduces New Free Premium Trial Session

Tencent Music Drowns Out Spotify and Apple in China — www.bloomberg.com 
 One of China’s most-anticipated initial public offerings next year may be music to the ears of Tencent Holdings Ltd. investors because of its potential to drown out any noise Spotify and Apple Music want to make in the biggest market.

The Battle For Supremacy In The Music Streaming Space And What It Means For Marketers — www.forbes.com 
 While the battle for supremacy in the music streaming industry rages on, many opportunities for marketers are at the ready, if you know where to look.

Spotify Gifts Artists With ‘2017 Wrapped’ Year-End Data — www.billboard.com 
 Spotify unveiled its “2017 Wrapped” for creators campaign on Wednesday (Dec. 13), offering year-end insights to artists with custom micro-sites celebrating their successes on the music streaming service.

Pandora Introduces New Free Premium Trial Session — variety.com 
 For the first time, Pandora is offering a test session of its Premium service to non-subscribers.

Spotify and Deezer lobby EC (again) over big-tech gatekeepers — musically.com 
 Spotify and Deezer’s CEOs have both signed a letter to European Commission president Jean-Claude Juncker calling for a ‘level playing field’.

British GQ and Universal Music test shareable podcast formats — digiday.com

Universal Music and Condé Nast men’s magazine British GQ are testing podcast formats that can be broken down into chunks for sharing and include images and graphics to accompany each chapter, rather than full 30-minute or hourlong shows.

How to Sell Your Music on Tidal — blog.symphonicdistribution.com 
 Tidal is specializes in curated editorial content and seeks to bring spotlight to indie artists. Here’s how you can sell your music on Tidal!

The Data-Driven Future Of Media and Entertainment — www.hypebot.com 
 It is by now an accepted fact that the future of the music business, media, and entertainment will likely be data driven, but what the exact implications of this may be for creative industries is, as yet, unclear.

Splice music sample service raises $35 million — www.recode.net 
 Steve Martocci’s first company was a text messaging service. Now he’s behind the scenes of a Demi Lovato song.

Spotify Announces Exit of Kevin Brown, Head Of Label Relations for U.K. and International — www.billboard.com 
 Kevin Brown, Spotify’s head of U.K. and international artist and label services, is to leave the company after five years.

Amazon adds support for Spotify with multiroom audio on Echo devices — www.theverge.com 
 And also SiriusXM