‘Thanks 2016, It’s Been Weird’ Says Spotify in Biggest Ever Global Campaign

Spotify has kicked off its largest ever global campaign with a major, data-driven outdoor push in which it bids goodbye to 2016 with the sign-off, “Thanks 2016, it’s been weird.”

The campaign begins rolling out in the U.S., the U.K., France and Denmark today (Nov. 28) and then to a further 10 markets (Argentina, Australia, Brazil, Canada, Germany, Indonesia, Mexico, New Zealand, the Philippines and Sweden.) It was developed in-house by Spotify’s internal creative team in New York, supported by insight from its regional teams around the world.

Source: Creativity Online