Share this postThe Blockchain to Disrupt the Music Biz and Beyond; 'Apple Music for Artists' Debuts with Deep Analyticsplatformstream.substack.comCopy linkFacebookEmailNoteOtherThe Blockchain to Disrupt the Music Biz and Beyond; 'Apple Music for Artists' Debuts with Deep AnalyticsPlatform & StreamJan 23, 2018Share this postThe Blockchain to Disrupt the Music Biz and Beyond; 'Apple Music for Artists' Debuts with Deep Analyticsplatformstream.substack.comCopy linkFacebookEmailNoteOtherShareNew efforts, such as Imogen Heap's Mycelia, are helping content creators protect copyright and receive direct payment for their workToday Apple launches Apple Music for Artists, a dashboard designed to provide acts with hundreds of data points giving deep analytical insight into their fans’ listening and buying habits.These 17 companies to watch -- from startups to iconic instrument brands -- are among 2,000 exhibitors participating in the world’s largest trade show for the $17 billion global music-products businessOn-demand audio streams of Def Leppard’s catalog of songs rose 379 percent in the first day of its wide availability in its entirety on streaming services last Friday (Jan. 19), according to Nielsen Music.On Thursday, Spotify announced the launch of a new multimedia format called Spotlight that will introduce visual layers -- such as photos, video and text -- to supplement listening experiences for podcasts, audiobooks, news and other audio content.Wynk Music - the over-the-top (OTT) music application from Airtel - on Monday announced that it has crossed 75 million app installations.Dropping into a flashy, raucous major label event at the Latin Grammys in Las Vegas recently, I felt like I’d landed on a new planet. I didn’t see ice sculptures, giant dessert towers, or sushi…“Despacito,” Pablo Alboran, Ed Sheerhan topped Spain’s year-end sales and streaming chartsHot new radio stations - like new car debuts - often lose their luster and charm when that second model comes out. How research can sabotage new brands.The online companies are definitely at a disadvantage when compared to over-the-air radio companies.Getting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen - particularly for an indie D.I.Y. artist like Macy Todd - isn't easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results.PreviousNext