Share this postPlatform & StreamThe Music Streaming Challenge; Where Does the U.S. Music Business Go From Here?Copy linkFacebookEmailNotesMoreThe Music Streaming Challenge; Where Does the U.S. Music Business Go From Here?Platform & StreamApr 03, 2017Share this postPlatform & StreamThe Music Streaming Challenge; Where Does the U.S. Music Business Go From Here?Copy linkFacebookEmailNotesMoreShareRecently, Spotify celebrated 50 million subscribers. Overall, more than 100 million people pay for a music on-demand streaming subscription globally.Streaming is driving growth that the U.S. music business hasn't seen in two decades. Can it continue?“Apple Music saw over 40m users on mobile last month, leading Spotify by 10m,” ran a headline on 9 to 5 Mac yesterday, based on a new analytics report.The Swedish company have been riding high and are giving Silicon Valley veterans a run for their money. Released over the weekend after much delay, Drake’s More Life project is setting records across the board on streaming platforms.There are two questions that label you more harshly and permanently than any others. They are: “Apple or Android?” and, “What do you use to listen to music?” If your answers to these questions are…ONE OF the biggest challenges to traditional music learning is the need for practice. Students must play scales, chords and patterns over and over in hopes of developing muscle memory; for many, it is a daunting and tedious task.Vevo is quickening plans to win round the advertisers reassessing their relationship with Google, but the music video giant appears to be treading carefully so as not to bite the YouTube-shaped hand that feeds it.The Guardian’s podcasts are now available on Spotify for the first time, offering listeners on mobile devices a new way to access its award-winning audio content.Popular British exec Jack Stephens has joined Spotify’s ranks as Creator Partnerships Manager. Working from the streaming company’s London HQ, Stephens will report into Shane Tobin – Spotify’s Head of Creator Insights and Activations.When the RIAA released its revenue statistics for 2016 yesterday, the headlines were about the industry’s remarkable growth. But a closer look at the numbers reveals a few other notable trends.Emoticast, a social platform that strives to bring a little pop culture to the mobile messaging mix, has closed a $5 million funding round from some notable angel investors, including Napster cofounder and early Facebook president Sean Parker, hip-hop mogul Will.i.am, and DJ and producer David Guetta.Keep up with Platform & Stream!Drop us an email, check our Medium page, find us on Flipboard and follow us on Twitter to be part of the music streaming conversation.PreviousNext