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The Rolling Stones’ Latest Concert is on Snapchat; Deezer Rebrands, Redesigns; What Spotify’s New Royalty Model Really Means
1824 | Your Daily Dose of Music Streaming News
The marketing campaign for the latest Rolling Stones album continues to hit every digital (and physical) touchpoint possible. Its latest activation is an augmented-reality performance delivered through a Snapchat lens. The pitch is that people can point their phones to watch “a private Rolling Stones concert in your living room”.
Sorry, a what? “An experience services platform, with expression and connection as guiding principles to help artists, fans and partners to be and belong through music.” So don’t worry, Deezer is still a music-streaming service. But blue-sky brand thinkspiration has been afoot, taking in a new purple-heart logo and a redesign of the company’s app.
In the last few years, Karta has delivered a number of projects on Roblox, Fortnite and Decentraland for the likes of Amazon Music, K-pop group Twice and Blackpink.
While “two-thirds of the songs on Spotify will not qualify for payment” is certainly an alarming headline, some perspective is necessary. First, it needs to be stressed just how little money 1,000 streams generate: As noted by Graziano, 1,000 streams in a 12-month period accounts for $3 in earnings at most — far below what most distributors will bother paying out without a fee significantly more than $3.
How the trend of speeding up songs for TikTok sounds is shaping music on the app and revealing new discoveries about its listeners.
Trendspotting firm Trapital has published its second annual report, with some sharp insights into current industry dynamics – particularly for hip-hop and R&B.
The shocking answer to that question is ‘not much,’ even though the move technically cuts off a vast majority of creators on the platform. Take a closer look at the numbers, however, and it becomes obvious that this isn’t a lot of money — both in terms of the overall percentage of the streaming pie and the actual payments themselves. There are also some interesting benefits that immediately come into play.
From DMCA takedowns to Content ID filters, labels continue to crack down on online music sharing.
The platform is specifically designed for the superfan ecosystem, based on an app available for Android and Apple that captures and rewards fan activity. It also hosts industry-facing tools capable of understanding the specific attributes of individual fandom, in order to strengthen artist strategies.
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