The Spotify IPO; The Long Game for Playlists
Spotify's IPO: It seems as if the music industry has been talking about Spotify going public for a long time now, and yet still little is known about when this will actually happen...or even if it will at all. There are plenty of signs pointing to an IPO, and it has now gotten to the point where whenever anything happens at the Swedish streaming company, it is broken down and analyzed, with every blogger and media outlet giving their own take on how the most recent event might matter when it comes to a future public offering.
Higher rates for streaming and YouTube views: The rates creators and rights owners earn from streaming and views are currently fractions of pennies. A songwriter or rights owner needs to see millions of streams/views to make any substantial income from this revenue stream. Streaming services and YouTube are the biggest platforms for consumers to listen to music, but those that make music are not able to make a sustainable living solely off income from those sources.