TikTok + Artist Marketing Strategies; How AccuRadio Converts At-Work Users to Loyal Listeners…
How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies — www.hypebot.com
How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies — www.hypebot.com
Social short music video app TikTok is on fire with 500 million monthly users, 66% of whom are under 30 years of age. But how to market music on Tik Tok remains a mystery for many.
How AccuRadio Quietly Converted a Growing Number of At-Work Users to Loyal Listeners — platformandstream.wordpress.com
People want good music at work, without having to finesse a playlist or pay for specialized tech. AccuRadio found a way to give it to them.
Spotify Is Gifting Premium Users a Google Home Mini for No Reason — www.rollingstone.com
Music-streaming service is offering Google’s smart speaker for free to its U.S. Premium subscribers — new and existing — while supplies last.
The meaninglessness of music charts — www.economist.com
With each streaming platform crowning a different champion each week, it has become impossible to tell which artists are truly popular
IFPI and WIN Announce Data Exchange Service to Help Streamline Music Licensing Payouts — www.billboard.com
IFPI and the Worldwide Independent Network (WIN) are working together on a centralized gateway for record companies and music licensing companies to exchange data.
The audience you’re missing out on when you overlook audio — adage.com
Digital audio is growing rapidly as more consumers bypass their screens — and marketers need to pay attention now.
‘Taste is more important than ever’: Zane Lowe shares streaming vision — www.musicweek.com
The Apple Music global creative director and Beats 1 presenter was full of optimism, passion and insights during his popular keynote. “I’ve never been a passive music fan,” he reminded the audience at The O2’s Indigo venue.
Reality TV show highlights indie music in China — www.inkstonenews.com
Following the massive success of The Rap of China, the country’s top video streaming company is trying to bring rock music to the masses. …
Catalog Conundrum: Labels Eyeing Ways to Market Older Music as Streaming and Hot Singles Dominate — www.billboard.com
Streaming services haven’t only revived the music industry — they’ve also reshaped it, changing the focus of A&R and marketing and incentivizing executives to prioritize hip-hop over rock and hot singles over big albums.
Harry Styles Nabs His Best Debut on Streaming Songs Chart With ‘Lights Up’ — www.billboard.com
The debut is also the second-best start for a One Direction member past or present.
Long Live Music Videos on Vevo, Which Just Turned 10 — www.adweek.com
The video site continues to highlight artists across platforms.
How Spotify Is Learning From India to Improve Its Service Worldwide — gadgets.ndtv.com
Having been in India for six months, Spotify has realised the value of signing up with your phone number, and the benefits of language to user on-boarding, recommendation algorithms, and Daily Mixes.
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