UNIFI Music Continues to Build a Platform Where Technology Meets Artistry
A commitment to innovation and community engagement
An innovative hub for indie artists to share their music, visuals, and connect with each other in ways like never before, UNIFI Music continues to provide cutting-edge tools and insights — but also to ensure affordability and accessibility for indie artists globally.
It’s already been a busy start to 2025 for UNIFI Music‘s CEO and founder La’Shion Robinson. We connected with Robinson recently to get a nice update on the UNIFI Music platform and what he’s preparing for the remainder of the year.
Let’s talk about Sasha, which you rolled out last year. What has been the feedback from artists, and what are the long-term goals for your AI-powered artist management platform?
The feedback has been instrumental in shaping the evolution of Sasha 2.0, inspiring us to incorporate new features and improvements that will better serve the unique needs of our users. We are committed to enhancing the platform's capabilities to provide even more personalized and valuable responses.
By leveragingcutting-edge technology and forging strategic partnerships, we aim to provide unrivaled support and opportunities for indie artists.
Our journey is marked by a dedication to inclusivity, affordability, and excellence, ensuring that every artist, regardless of their background or resources, has access to the tools and insights necessary for their success.
The road ahead is filled with promise, and we are eager to witness the transformative impact of Sasha 2.0 on the global music landscape, solidifying UNIFI Music's role as a beacon of innovation and empowerment in the industry.
Are there new promotional tools UNIFI Music is working on?
Additionally, we are exploring partnerships with industry leaders to bring more exclusive content and opportunities to Sasha users. Our goal is to cultivate a vibrant and supportive community where indie artists can network, collaborate, and grow together.
By integrating advanced analytics and AI-driven recommendations, Sasha 2.0 will empower artists with actionable insights into their audience and career trajectory.
We are also committed to maintaining the highest standards of data privacy and security, ensuring that artists can trust us with their creative journey. As we continue to innovate and evolve, we remain dedicated to making UNIFI Music the go-to platform for indie artists worldwide.
With the rebrand behind you, what are the company’s top priorities over the next few years, and how do you see UNIFI Music evolving in the music management industry?
As we embark on this ambitious journey, we're not only focusing on expanding our technological capabilities but also on fostering a deeper connection with the indie artist community.
Our vision for the future includes comprehensive artist support programs, enhanced user engagement through interactive features, and continuous updates that reflect the evolving landscape of the music industry.
By prioritizing user feedback and remaining adaptable to the changing needs of artists, we aim to establish UNIFI Music as a cornerstone of artistic development and innovation.
The evolution of Sasha 2.0 is a testament to our unwavering commitment to empower indie artists, and we look forward to the countless successes and milestones that we'll achieve together.
How does UNIFI Music plan to expand its services for independent artists?
Our mission is not only to provide cutting-edge tools and insights but also to ensure affordability and accessibility for indie artists globally. By revisiting and refining our pricing model, we aim to be competitive and inclusive, drawing inspiration from platforms like DistroKid.
This strategic approach will enable UNIFI Music to reach and support a broader spectrum of artists, enhancing their creative journeys while fostering a diverse and thriving artistic community.
What’s the blueprint for the rest of 2025 — Anything specific on the agenda you can mention?
As we advance with enthusiasm and purpose, our commitment to innovation and community engagement remains unwavering. We envision UNIFI Music as the nexus where technology meets artistry, fostering an environment where creative expression thrives.
By leveragingcutting-edge technology and forging strategic partnerships, we aim to provide unrivaled support and opportunities for indie artists. Our journey is marked by a dedication to inclusivity, affordability, and excellence, ensuring that every artist, regardless of their background or resources, has access to the tools and insights necessary for their success.
The road ahead is filled with promise, and we are eager to witness the transformative impact of Sasha 2.0 on the global music landscape, solidifying UNIFI Music's role as a beacon of innovation and empowerment in the industry