Universal Music Partners With uduX; Spotify Ad Studio Rolls Out New Metrics; YouTube Expands…

Universal Music Partners With Nigerian Streaming Service uduX — variety.com Nigerian music streaming service uduX and Universal Music…

Universal Music Partners With Nigerian Streaming Service uduX — variety.com 
 Nigerian music streaming service uduX and Universal Music Group today announced the signing of a licensing agreement.

Spotify Ad Studio Rolls Out New Metrics to Measure How Ads Impact Streaming — www.billboard.com 
 With the new metrics, artists can tell how many people who heard their ad went on to check out their music on Spotify, whether an ad performed better with established fans or newer listeners and more.

YouTube expands Coachella 2019 coverage to both weekends, including Kanye’s Easter service — www.usatoday.com 
 YouTube expands its Coachella live stream into the music festival’s second weekend. On the schedule: Childish Gambino, Ariana Grande and Kanye West.

Why The Music Industry Needs The Video Gaming Industry’s Help To Scale Virtual Concerts — www.musicbusinessworldwide.com 
 Cherie Hu takes a deep dive into in-video-game concerts, following the huge impact made by Marshmello’s performance in Fortnite

For Some Rock Pioneers, Warner Music Treats Streaming Royalties as Charity — www.billboard.com 
 Defending an attempted class action, Warner says it shares revenues received from digital streaming even when it is not contractually obligated to do so.

Spotify captures four hip-hop influencers in classical form at RapCaviar installation — thegrio.com 
 In its second artistic installation, Spotify is displaying statues of Cardi B, Jaden Smith, Juice WRLD and Gunna in a classical pantheon format

Is Spotify tuning in to the wrong statutory channel? — factordaily.com 
 Spotify India’s defence of a challenge from Warner Music hinges on its interpretation of the Indian Copyright Act and an executive order. The law needs to get in sync with the music streaming industry.

Stream-Ripping Finally On The Decline — www.hypebot.com

As with so many consumer practices, piracy has its own trends which, in the age of streaming, most recently took the form of stream-ripping, an illegal process whereby, content is ‘ripped’ from existing streaming sites.

Digital Music Consumption Has Led to Increase in Greenhouse Gas Emissions, New Study Finds — www.billboard.com 
 New research suggests that streaming and downloading may actually be worse for the planet than producing physical albums.

Streaming music platforms financially threaten music artists | Opinion — www.redandblack.com 
 Spotify, YouTube, and Apple Music have become ubiquitous ways to listen to music, but the streaming services are financially hurting the artists we love listening to.

Spotify vs Apple Music vs Amazon Music — theindustryobserver.thebrag.com 
 We take a closer look at three of the leading players Down Under: Spotify vs Apple Music vs Amazon Music.