Will Music NFTs Ever Get Their PFP Moment?; TikTok’s Industry Influence Grows; The Future of Music Marketing is Already Here

2021 has seen a flurry of new generative music NFT project launches, but they have yet to see the same consumer demand or financial upside as their immensely popular visual counterparts.

As part of its annual recap, TikTok revealed that about 430 songs exceeded 1 billion video views as sounds this year, with some of the most popular ones reaching 20 billion views on the app.

There’s a reason why innovations get picked up when they do. Part of it is technological maturity, but a much harder to see convergence of trends is often key to things taking off when they do.

Spotify has published a stats roundup for what 2021 looked like for artists on its platform, and one figure jumped out at us straight away...

Will music streaming play a big role in keeping Afrobeats accessible to people worldwide?

In this third and final article from Meta, Jane Kinnard, Nick Callaghan and Vanessa Bakewell share their thoughts on the future of music marketing, and consider how incorporating emerging platforms like AR and VR as part of music campaigns can help build immersive experiences.

Voting is now open for the inaugural Audius Awards, an initiative created by the fully decentralized music streaming platform to allow its growing community to have their voices heard and to celebrate a banner year.

The crypto collective that bought Wu-Tang Clan’s ‘Once Upon a Time in Shaolin’ album and an NFT of the original Doge image has a new member: venture capital firm Andreessen Horowitz.

Apple is now rolling out access to its new, lower-cost Apple Music Voice plan, first introduced this fall at the company’s hardware event. The new service, designed largely for use with HomePod speakers or AirPods, limits consumers to accessing Apple Music using Siri commands.

Spotify HiFi was supposed to arrive “later this year,” but 2021 is rapidly drawing to a close.

Chris McMurtry has joined Pex as VP of Product. He will play an instrumental part in scaling Attribution Engine by leading our data efforts.

Everyone knows that if it's your party, you put the music you like on the playlist, and if any other guests like it, it's a bonus. Right?

Vodafone Idea added Hungama Music streaming service to its Vi app, offering customers a six-month subscription at no extra cost.

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