Share this postPlatform & StreamApple Music Lets Subscribers Give a Free Month to a Friend; Why Spotify Isn't Simply a Music CompanyCopy linkFacebookEmailNotesMoreApple Music Lets Subscribers Give a Free Month to a Friend; Why Spotify Isn't Simply a Music CompanyPlatform & StreamFeb 19, 2019Share this postPlatform & StreamApple Music Lets Subscribers Give a Free Month to a Friend; Why Spotify Isn't Simply a Music CompanyCopy linkFacebookEmailNotesMoreShareHere’s an interesting new tactic for music-streaming marketing: Apple Music is encouraging subscribers to get their mates onto the service too.Vivendi SA said it will select financial advisers in the coming weeks to help with a partial sale of Universal Music Group, where surging streaming income propelled the parent company’s profits higher last year.In this piece Cherie Hu looks at how Spotify's major investments in third party licensing deals and original podcast development are validating investor predictions and causing it to become the Netflix of audio while potentially putting its brand at risk.Amazon Prime continues its green-lighting spree in India, giving the go-ahead to musical drama series "Bandish Bandits".The company has opened offices in Morocco and Vietnam.Playing the summer festival circuit in the U.S. is a standard audience-building strategy for Anglo acts. It remains off limits to most Latin performers.Spotify paid €300 million, or about $337 million, to buy podcasting companies Gimlet Media and Anchor FM Inc., the company disclosed.British band Mumford & Sons have become the latest artist to produce some exclusive music for Amazon Music.Garth Brooks and Amazon's Steve Boom discussed their partnership during the Country Radio Seminar.Dolly Parton has received a boost in streaming after performing at the Grammy Awards on Sunday (10.02.19).The current popularity of hip-hop and R&B on music-streaming services is enabling labels to sign more artists, and thus take more creative risks.The plastic and packaging that comes with CDs and vinyl makes them seem worse for the environment, but the popularity of music streaming services may be polluting in other ways.PreviousNext