Beyonce, Drake and the ‘Exclusives’ Explosion: How Streaming Has Changed the Way Albums Are Released
platformstream.substack.com
This fundamental shift in strategy has happened, in broad terms, because of the ongoing transition from owning music to renting it. Streaming clearly represents the future, but for now, artists frustrated with their minuscule royalty payments have turned to tech giants for big-time marketing dollars for video or tour funding, even if it means their music is limited to users of just one service.
Beyonce, Drake and the ‘Exclusives’ Explosion: How Streaming Has Changed the Way Albums Are Released
Beyonce, Drake and the ‘Exclusives…
Beyonce, Drake and the ‘Exclusives’ Explosion: How Streaming Has Changed the Way Albums Are Released
This fundamental shift in strategy has happened, in broad terms, because of the ongoing transition from owning music to renting it. Streaming clearly represents the future, but for now, artists frustrated with their minuscule royalty payments have turned to tech giants for big-time marketing dollars for video or tour funding, even if it means their music is limited to users of just one service.