Share this postPlatform & Stream Fitness is the New Hot Marketing Platform, Revenue Stream For Music; Thenexus to Launch ‘Blockchain-Ready’ Distributor MusoCopy linkFacebookEmailNotesMore Fitness is the New Hot Marketing Platform, Revenue Stream For Music; Thenexus to Launch ‘Blockchain-Ready’ Distributor MusoPlatform & StreamAug 07, 2018Share this postPlatform & Stream Fitness is the New Hot Marketing Platform, Revenue Stream For Music; Thenexus to Launch ‘Blockchain-Ready’ Distributor MusoCopy linkFacebookEmailNotesMoreShareOver the past two months, fitness and music companies have been striking deals at an unprecedented pace, creating new revenue streams for artists and songwriters and bolstering engagement for both new and old fitness businesses hungry for disruption.A blockchain-ready music distributor? But of course: it’s 2018 after all. The platform in question will be called Muso when it launches by early 2019, and it’s the work of a startup based in Malaysia called Thenexus.Universal, Warner Bros, Sony and other big record labels filed a lawsuit on Friday (Aug. 3) against two Russia-based illegal stream-ripping websites, FLVTO.biz and 2conv.com.Thanks to hip-hop, the music industry is no longer embarrassed about advertising and brand partnerships.High-end audio may be mostly an old person’s game, but there's a new breed of entrepreneurs making great products.It was announced Monday (Aug. 6) that the global content company Lionsgate signed a multi-year first-look television agreement with leading music-based entertainment company Universal Music Group (UMG), meaning that the two companies will develop original television projects by pulling from UMG’s portfolio of labels, artists and music.Recognising the piracy audience could open up new revenue streams for the music industry.According to David Crosby, after a million plays on multiple streaming music platforms, artists should only expect to receive less than $5.Four years ago, Kiesza was on the verge of becoming one of the world’s biggest new pop artists.Digital music distributor Ingrooves has named five new hires to key positions in its Strategic Marketing and Label Development divisions.CNBC's Jon Fortt sits down with Pandora CEO Roger Lynch to discuss the business of streaming music.PreviousNext