Jimmy Iovine Aims High for Apple Music With New Content Plan
platformstream.substack.com
Jimmy Iovine built a trailblazing label. Now he’s aiming for new heights as he forges a content plan for Apple Music. The music business has grown used to describing the ‘typical’ price for a music streaming service as $9.99 a month – but the truth is a little less impressive. When factors such as promotional pricing, variable territorial costs and mobile bundles are taken into account, the figure comes out rather smaller… and it appears to be shrinking.
Jimmy Iovine Aims High for Apple Music With New Content Plan
Jimmy Iovine Aims High for Apple Music With…
Jimmy Iovine Aims High for Apple Music With New Content Plan
Jimmy Iovine built a trailblazing label. Now he’s aiming for new heights as he forges a content plan for Apple Music. The music business has grown used to describing the ‘typical’ price for a music streaming service as $9.99 a month – but the truth is a little less impressive. When factors such as promotional pricing, variable territorial costs and mobile bundles are taken into account, the figure comes out rather smaller… and it appears to be shrinking.