Rappers Are Helping Hip-Hop Dominate Streaming; Spotify, Apple Music Plot Divergent Video Strategies
platformstream.substack.com
The label’s investment in a roster of young MCs-turned-chart-toppers is paying dividends -- and with hip-hop ruling streaming, the industry is following suit. As the music streaming giants attempt to lure users by turning listeners into viewers, each charts its own course.
Rappers Are Helping Hip-Hop Dominate Streaming; Spotify, Apple Music Plot Divergent Video Strategies
Rappers Are Helping Hip-Hop Dominate…
Rappers Are Helping Hip-Hop Dominate Streaming; Spotify, Apple Music Plot Divergent Video Strategies
The label’s investment in a roster of young MCs-turned-chart-toppers is paying dividends -- and with hip-hop ruling streaming, the industry is following suit. As the music streaming giants attempt to lure users by turning listeners into viewers, each charts its own course.