Spotify is Going to Start Playing Ads Based on all those Nickelback Songs You Secretly Love
platformstream.substack.com
There you were, naively thinking the dark recesses of your listening history were between you and Spotify alone. The music streaming company this morning (July 20) announced a first-of-its-kind partnership with ad tech company Rubicon Project, which will give the latter group access to Spotify’s data troves — including an individual listener’s age, gender, and specific music preferences — that it’ll then use for automated advertising.
Spotify is Going to Start Playing Ads Based on all those Nickelback Songs You Secretly Love
Spotify is Going to Start Playing Ads Based…
Spotify is Going to Start Playing Ads Based on all those Nickelback Songs You Secretly Love
There you were, naively thinking the dark recesses of your listening history were between you and Spotify alone. The music streaming company this morning (July 20) announced a first-of-its-kind partnership with ad tech company Rubicon Project, which will give the latter group access to Spotify’s data troves — including an individual listener’s age, gender, and specific music preferences — that it’ll then use for automated advertising.