Jeff Levick, chief revenue officer at Spotify AB, remembers how the advertising side of the music-streaming business was viewed when he joined the company five years ago. “Those people over there,” he said, waving his hands dismissively to his right. “With their banners.”At the time, Mr. Levick recalls, Spotify was viewed externally and internally as a company focused on its on-demand, ad-free music streaming product — with some perceiving its free, ad-supported business as existing simply to herd people toward signing up for subscriptions.
Spotify Looks to Ramp Up Ad Business
Spotify Looks to Ramp Up Ad Business
Spotify Looks to Ramp Up Ad Business
Jeff Levick, chief revenue officer at Spotify AB, remembers how the advertising side of the music-streaming business was viewed when he joined the company five years ago. “Those people over there,” he said, waving his hands dismissively to his right. “With their banners.”At the time, Mr. Levick recalls, Spotify was viewed externally and internally as a company focused on its on-demand, ad-free music streaming product — with some perceiving its free, ad-supported business as existing simply to herd people toward signing up for subscriptions.