Spotify: ‘Playlists Offer Unique Insights Into a User’s Habits, Hobbies & Interests, Plus Unrivaled Contextual Targeting’
platformstream.substack.com
Spotify made waves on the U.S. advertising landscape when it opened up its inventory to programmatic media-buyers with a private marketplace (PMP) as the music streaming service made a concerted effort to further monetise its 75 million-strong user base.
Spotify: ‘Playlists Offer Unique Insights Into a User’s Habits, Hobbies & Interests, Plus Unrivaled Contextual Targeting’
Spotify: ‘Playlists Offer Unique Insights…
Spotify: ‘Playlists Offer Unique Insights Into a User’s Habits, Hobbies & Interests, Plus Unrivaled Contextual Targeting’
Spotify made waves on the U.S. advertising landscape when it opened up its inventory to programmatic media-buyers with a private marketplace (PMP) as the music streaming service made a concerted effort to further monetise its 75 million-strong user base.