Spotify Teams with Krux to Use Music Data for Mobile Ads
Spotify w
ants music streaming behavior to become a new currency for advertisers, and the company is working with data management platform Krux to make that happen.
Over the past several months the two firms have developed and tested a new offering that puts Spotify data to use for advertisers including Esurance and Lay’s potato chips, specifically in the Spotify mobile app.
Spotify has first-party age and gender data on its users, and knows not only what music genres they prefer, but when they tend to listen.
Source: AdAge