Spotify Teams with Krux to Use Music Data for Mobile Ads
platformstream.substack.com
Spotify w ants music streaming behavior to become a new currency for advertisers, and the company is working with data management platform Krux to make that happen. Over the past several months the two firms have developed and tested a new offering that puts Spotify data to use for advertisers including Esurance and Lay’s potato chips, specifically in the Spotify mobile app.
Spotify Teams with Krux to Use Music Data for Mobile Ads
Spotify Teams with Krux to Use Music Data for…
Spotify Teams with Krux to Use Music Data for Mobile Ads
Spotify w ants music streaming behavior to become a new currency for advertisers, and the company is working with data management platform Krux to make that happen. Over the past several months the two firms have developed and tested a new offering that puts Spotify data to use for advertisers including Esurance and Lay’s potato chips, specifically in the Spotify mobile app.