Streaming vs. Physical; Winning in the Streaming Era; How Spotify is Wooing Brands
platformstream.substack.com
Recently, Jay-Z took his entire catalog of music off of Spotify and Apple Music, leaving only his collaborative albums with R. Kelly and Linkin Park, his least critically acclaimed and successful albums. Spotify taps into customer data and pop culture to create messages in a fun, data-driven marketing campaign.
Streaming vs. Physical; Winning in the Streaming Era; How Spotify is Wooing Brands
Streaming vs. Physical; Winning in the…
Streaming vs. Physical; Winning in the Streaming Era; How Spotify is Wooing Brands
Recently, Jay-Z took his entire catalog of music off of Spotify and Apple Music, leaving only his collaborative albums with R. Kelly and Linkin Park, his least critically acclaimed and successful albums. Spotify taps into customer data and pop culture to create messages in a fun, data-driven marketing campaign.