Top 5 Challenges in Streaming; Ray Davies; Digital Audio Players; Streaming Data
platformstream.substack.com
Streaming is a fundamentally different business to selling discs and downloads, in that it’s not about upfront sales, but continued and repeat listening. Which is to say, it’s no longer about how many records you can sell on release, but about whether or not you can persuade fans to listen to your music again and again and again over a long period of time. The goal, therefore, is sustained listening.
Top 5 Challenges in Streaming; Ray Davies; Digital Audio Players; Streaming Data
Top 5 Challenges in Streaming; Ray Davies…
Top 5 Challenges in Streaming; Ray Davies; Digital Audio Players; Streaming Data
Streaming is a fundamentally different business to selling discs and downloads, in that it’s not about upfront sales, but continued and repeat listening. Which is to say, it’s no longer about how many records you can sell on release, but about whether or not you can persuade fans to listen to your music again and again and again over a long period of time. The goal, therefore, is sustained listening.