In the mu sic industry, and perhaps all of tech, there may not be a better example of divergent paths than those of Pandora and Spotify. Spotify’s ascent as the most used digital-music service in the world has paralleled a similar increase in its private market valuation. As of its most recent round of fundraising, Spotify’s valuation now sits at an impressive $8.5 billion. Then there’s Pandora. The online music pioneer’s market cap peaked at slightly more than $7.5 billion in early 2014, only to see its stock plummet since then by roughly 75%. Today, Pandora’s market capitalization stands as a mere fraction of Spotify’s most recent private market valuation. So why is Spotify more valuable than Pandora?
Why Is Spotify More Valuable Than Pandora?
Why Is Spotify More Valuable Than Pandora?
Why Is Spotify More Valuable Than Pandora?
In the mu sic industry, and perhaps all of tech, there may not be a better example of divergent paths than those of Pandora and Spotify. Spotify’s ascent as the most used digital-music service in the world has paralleled a similar increase in its private market valuation. As of its most recent round of fundraising, Spotify’s valuation now sits at an impressive $8.5 billion. Then there’s Pandora. The online music pioneer’s market cap peaked at slightly more than $7.5 billion in early 2014, only to see its stock plummet since then by roughly 75%. Today, Pandora’s market capitalization stands as a mere fraction of Spotify’s most recent private market valuation. So why is Spotify more valuable than Pandora?